- Transform the image and appeal of Girl Scouting by creating and promoting a compelling, contemporary brand.
- Develop integrated leadership experiences using flexible pathways to improve recruitment and retention of today’s girls.
- Inspire and energize adult volunteer membership by developing and implementing a volunteer model that addresses and meets the needs of today’s adults.
- Significantly increase the level and diversity of the Council’s financial resources by implementing a culture of philanthropy.
- Improve Council productivity and efficiency by streamlining, automating and optimizing organizational structure, systems and processes to meet the growing needs of the Council.